Alice Everdeen is a top-rated female voice over talent, providing warm and friendly millennial voiceovers, quick turnaround, and excellent communication.

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When you are looking for a voiceover artist, it is important to choose someone who can capture your target audience. In many cases, this means choosing a female millennial voiceover artist. That's where I come in! Aside from my chiseled jaw line and having the voice of an angel (thanks for the kind words, mom), female millennial voiceover artists are more relatable and they have the ability to connect with potential clients on a deeper level. Here's why.

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Trustworthiness

Phil McAleer, a psychologist at the University of Glasgow, wanted to find out how people perceive different voices in their head. To do this, the scientist collected 64 audio recordings by men and women. Within the readings, each of the participants said the word "hello." McAleer extracted the "hellos" from the recordings and played them back for 320 listeners who rated them on 10 different personality traits, including trustworthiness, aggressiveness, confidence, dominance and warmth.

The participants largely agreed on which voice matched each of the personality traits. One male voice was voted as being least trustworthy (ouch), and “the sort of guy you'd want to avoid,” according to McAleer's findings. The pitch for this particular individual tone was much lower than the male deemed most trustworthy. This is likely the case because a higher pitched male voice is closer to the natural pitch of a female, making the men sound less aggressive and friendlier than the lower male voices.

So, what makes a feminine voice even more trustworthy? Their speech patterns, and more specifically, whether their voices rise or fall at the end of the word, says McAleer. "When she drops her voice at the end, is showing a degree of certainty and so can be trusted."

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Relatability and A Conversational Touch

When you use a female millennial voiceover artist, you are able to reach people in a way that is relatable and conversational. This can help your business build rapport with consumers, and especially with millennials- the largest and most influential demographic today that includes an army of 1.8 billion individuals. The right voiceover artist will help you connect with this target audience in a way that other voices cannot.

Spectrio found that millennials are less likely to trust and show loyalty to companies that sound corporate and generic. They prefer brands that look, act, and sound friendly, cheeky, and personable. You know- no-BS advertising.

Similarly, a study by Shoutlet showed that 95% of millennials say that their friends are the most credible source of product information. This means that if you can get your voice talent to sound like they're sitting in the car with the consumer, drinking a Starbucks frap and shooting the shit, you will have a much better chance of reaching your target market.

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Authenticity and Realness

In a world where consumers are inundated with marketing and advertising messages, it can be hard to stand out from the crowd. Authenticity in marketing is a way to cut through the noise and connect with your target audiences. Instead of using tricks or gimmicks, authenticity marketing focuses on being honest and transparent. This approach can help you build trust with your audiences, which is essential for any successful marketing campaign.

Additionally, authenticity marketing can also help you differentiate yourself from your competitors. With so much competition out there, anything you can do to set yourself apart is worth considering.

A whopping 90% of consumers said that authenticity is important when deciding which brands they like and support - up from 86% in 2017.

The right voiceover artist will bring authenticity and realness to your business and increase consumer trustworthiness.

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Conclusion

Female millennial voiceover artists may be the best choice to help build credibility and authenticity for your business and connect with consumers. Their relatable and friendly approach will help you reach your target market, build rapport, and differentiate yourself from the competition.